Our team was approached in late 2017 by the Weir Group to create an animation depicting their long history, innovation and principles that are core to their success as a multi-national, engineering solutions business. As a new CEO took the helm, they were looking for a film that would concisely communicate the company’s overall message to their employees around the world, creating a sense of unity among their far-flung bases and tying their shared objectives together.
From concept to final delivery, the Playdead team walked the Weir Group through the process and worked closely with them to create the script and ensure the products were presented as accurately as possible. With access to their extensive archive material, we were able to design a bespoke animation for the company, utilising photos and letters to create the backplates for the 2D elements, and modelling in 3D their landmark products, from their first pump to the autogiro – a predecessor to the modern helicopter.
The final animation combines elegant archive, telling the story of how the Weir Group expanded to dominate the world of engineering, with photo-realistic 3D objects that show the level of detail in a single product – something that the engineering community of Weir can really appreciate.