The Time it Takes

Art Direction ○ Concept ○ Branding ○ 2D & 3D Design ○ Animation ○ Motion Graphics

Commissioned by Hat Trick Productions to create a bespoke graphics package for a new BBC One, Saturday night family entertainment show called ‘The Time it Takes‘ with Joe Lycett. The package included everything from branding, logo design, title sequence, wipes, bumps, in-game graphics, lower thirds, promotional stills, name badges, cue cards, looping backgrounds – you name it, we created it!

We pitched a wonderful world of marvellous devices and animated animals reflecting features of the show. Playing with scale, colours and using transitional tricks, we filmed Joe and had him dangling from a giant clock face, before dropping into the live studio!