SWG3 Promotional Film
Art Direction ◦ Motion Graphics ◦ Illustration ◦ Live Action Production
Alongside the unveiling of SWG3’s Galvaniser space, they also commissioned Mambo Films to produce a promotional film that would be shown on launch night.
For this piece, we provided Mambo Films with titles and astons as well as the ‘painted on’ / tracked in 2D & 3D GFX that would initially serve to illustrate the Galvaniser and yard space before renovation work started. We were briefed on what content to provide, but were given complete creative freedom to experiment with styles and techniques. From the indoor skatepark, the indoor cinema to the outdoor food market and even the Boeing 747 that we placed in the yard were all influenced from various genres and gives the film a dynamic and vibrant feel, much like SWG3 itself.