RBS ◦ £10 & £5
Art Direction ◦ Motion Graphics ◦ Animation ◦ Web Design
We were approached by O Street to collaborate on the launch of the new RBS notes. The first launch was in 2016 of the new £5 RBS note, featuring Nan Shepherd, mackerel and a hidden midge. The second collaboration was in 2017 with the launch of the new £10 RBS note, featuring Mary Somerville, 2 x Scottish otters and, hiding on the back, the ever-present midge. We were also commissioned to create a bespoke website alongside the £10 note launch, which we conformed to the RBS brand guidelines, and we also programmed the VR-capability.
Based on O-Street’s note designs, we crafted the animations to bring the different elements to life. For the £5 note, the animations can be accessed via the Augmented Reality app, Blippar. When placed over the note, hot-spots appear, prompting the viewer to interact with the different elements – some provide information while others play animations.
For the £10 note, the animations can be accessed via our dedicated, bespoke website (www.royalbankten.com), which also works as a VR experience if accessing via mobile device. The viewer can follow the otters swimming or the swarm of midges, or feel like they’re standing on the beach at Burntisland or in the cosmos.