Playdead

Mölnlycke

Pollitt & Partners

We were approached by Covent Gardens agency Pollitt & Partners, to create a unique short film to promote the new Exufiber dressing by Mölnlycke.

It was crucial that the video clearly explained the existing medical problems with current dressings for deep cavity wounds, and how this new dressing (with its Hydrolock technology) could absorb more moisture within the detail of the fabric.

We spent a large part of the project working with the client to make sure that the traits and animation were an exact portrayal of what would happen when applied in real-life. Diving deep beneath the surface and by creating a timelapse sequence, the short film would help capture viewers attention and help promote the product effectively and accurately.

Stills

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