Graff Diamonds

Art Direction ◦ Motion Graphics ◦ Animation ◦ Design

We were approached by Graff Diamonds of Mayfair, London to create a series of bespoke animations for the launch of their new line of Spiral watches. The brief required photorealistic representations of the watches to showcase the level of detail and intricacy in the strap and the diamonds used in each watch face.

We housed the product in a ‘studio’ setting, set against a pearlescent white silk background and using a range of lights. By utilising the natural behaviour of ribbons to conceal and reveal each watch, we draw parallels between the ribbons and the straps, allowing the glossy materials to reflect the added lights and creating a vivid representation of how the watches really look and feel. The result is an elegant and understated animation that entices the viewer into imagining how it feels to wear these beautiful watches.