Playdead

ABBL

The Luxembourg Bankers' Association (ABBL)

We were approached by The Luxembourg Bankers’ Association (ABBL) in 2017 to produce a 2-3 minute animated film that would show the benefits of having a private banker to support wealth management.

Research and Development proved the best way to tell the story was with the use of a likeable, European, multi-national fashion CEO, named Claudia Loren (based on Claudia Cardinale, Sophia Loren and Amal Clooney), as she helped embody European culture and glamour.

The film follows Claudia’s day-to-day life: spending days in the workshop, attending fashion shows and commuting back and forth to the bank in Luxembourg. With her dedicated team of bankers, portfolio managers and advisors, she is able to spend extra time with family or investing in philanthropic endeavours, allowing the bankers to take on the financial hard work.

From initial style concept, to design and animation and to the final compositing and delivery, we managed each stage of the process and communicated this to the client by having regular discussions over Skype and sharing our work-in-progress. The result is a seamless animation that captures the busy life of a hard-working mother and business woman.

Video

Stills

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Production

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Storyboards

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