Art Direction // Motion Graphics // Animation // Illustration & Design
The 3rd instalment in a trilogy of films designed and produced for Luxembourg For Finance.
Commissioned by LFF to create a trilogy of 2 min films that could be used across the globe to promote Luxembourg as an innovative, financially secure and green country to do business in. Each film follows a similar style and technique: they all start at the ‘beginning of the day’ and flow with one smooth camera move until the last scene – the ‘end of the day’.
With this being the final film we really wanted to push the boat out and do something a bit more unusual for an infographic film. We wanted it to stand out from the crowd and have a unique look and appearance while delivering the key information. We normally design the films in C4D and using Arnold rendering, however, for the most recent film we used Houdini with Octane rendering that has allowed us to push the distinctness and gloss of the production to new levels.
The films were designed to be vivid and lush which is a break from the norm with corporate clients, but together we decided these films should stand out and grab the attention of potential investors around the world and to see Luxembourg as a world leader in modern industries.